Guide for Promoting Sexual and Reproductive Health Services and Products for Men

In this guide, you will learn about programs that have successfully addressed harmful social and gender norms, which have traditionally excluded men from fully participating in their SRH care. You will also learn how programs have addressed beliefs and misinformation and built social support for men’s use of SRH products and services using a variety of social and behaviour change (SBC) approaches. The guide highlights key considerations for developing SBC strategies and activities for increasing men’s SRH, including: Developing an SBC strategy; Developing a deeper understanding of audiences; segmenting audiences for better messaging; Tailoring messages to the life stages of men; Engaging women as partners and mothers; Promoting couples communication; Using gender transformative programming; Utilizing peer educators and mentors; Engaging community and religious leaders; Using technology: mobile health (mHealth), hotlines and social media; Providing high-quality comprehensive counselling; Branding SRH products and services for men; Using client testimonials and engage male champions; and Considering the timings and design of communication campaigns. By compiling lessons learned and key considerations for working with men, this guide is an essential resource for anyone working to achieve universal access to SRH products and services and improve health outcomes for men.

Guide for Promoting Sexual and Reproductive Health Services and Products for Men