This guide teaches how to do audience segmentation, going through 7 steps: reviewing audience information, deciding whether to segment, determining segmentation criteria, segment audiences, deciding which segments to target, assessing the proposed segments, and developing audience profiles,
The Rainbow Framework organizes the many different M&E methods and processes in terms of the tasks that are often undertaken in M&E. They include managing an evaluation or evaluation system, defining what is to be evaluation, framing the boundaries for an evaluation, describing activities, outcomes, impacts and context, understanding the causes of outcomes and impacts, synthesizing data from one or more evaluations, and reporting & support use of findings.
The Families Matter! Program (FMP) is an evidence-based, parent-focused intervention designed to promote positive parenting and effective parent-child communication about sexuality and sexual risk reduction, including risk for child sexual abuse and gender-based violence, for parents or caregivers of 9-12 year-olds in Africa. FMP recognizes that many parents and guardians may need support to effectively convey values and expectations about sexual behaviour and communicate important HIV, STD, and pregnancy prevention messages to their children.